"Focus on delivering what the world needs in a way they want it. "Awesome stuff Toni! I truly appreiate you pinpointing things in this way. I'm definitely a believer, since I've been writing online for years and still remember the catch phrase commonly thrown around, "content is king". I always said, no, Google is king, and SEO is how he reigns his power! Writers really need to understand this, especially as it relates to tags. Thanks dude :-)