Hey Nicola, so if I understand you correctly, you're saying you think they rolled it out, merely to use the totes to promote Medium, and the "friends" with benefits (No, not those benefits) was all a ploy and will go away? I don't think that's the case. If it is, they just accidentally stumbled onto a winning idea, because as far as I've been able to determine, it's a win win for the platform. I've sure been winning. Just call me Charlie :-)