" if you write in long form and put together more of a “story” versus an “article,” it will keep readers on your page longer. " This is a great strategy, Scott, just as long as your long form stories are interesting enough to continue reading. If not, your readers are out of there. Oddly enough, I'll leave a long story that doesn't interest me that much, but I'll read a short story all the way through, even if it has the same low level of interest. I guess it comes down to the reader. Thanks for another great topic :-)