Jennifer, I'm with you on those WTF moments, because I find myself up at night, strategizing, analyzing and thinking of ways to improve. I think your final statement at the end, about cracking Google's algoritum is a valid one. My recent Google related story might help with that a bit - at least that's what I'm hoping. Check it out when you get a sec. Thanks for the info about converting non-Medium members - definitely food for thought!