"melding empathy, problem-solving, creativity, user validation, and continuous refinement, " Wow doc! What an awesome formula for creating a winning story. Some of the practices I already follow, but in a haphazard way that requires more focus and discipline. This story helps me realize precisely what I need to start doing, as well as what I need to do more of. It all amounts to providing value by giving readers what they really need. https://bit.ly/466cFY1 Thanks for your incredible insight as always :-)