"Readers clicking through to another one of your articles improves the bounce rate" Hey Pablina, I agree that bounce rate is a big factor, but I'm not sure you referenced it correctly here, or maybe I'm misinterpreting your meaning. To my understanding from previous years, readers leaving your stories will always affect the bounce rate, whether they go to another writer, or they select another one of your stories. The real issue is: How long did they stay and read BEFORE they left? That determine bounce rate. But just as you indicate, having readers link from one of your stories to another helps build clout on Google. This was an interesting read, and writers who take heed, can benefit. Thanks for sharing :-)